Start with Why by Simon Sinek Torrent


Start with Why by Simon Sinek Torrent

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Start with Why by Simon Sinek

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Why do you do what you do?

Why are some people and organizations more innovative, influential and profitable than others? Why do some customers and employees gain more loyalty? Why are there so few, even among the successful, who can repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers may have little in common, but it all started with why. Their natural ability to start with why it enabled them to inspire those around them and achieve amazing things.

Simon Sinek researched the world’s most influential leaders and found that they all think, behave and communicate in exactly the same way and are the opposite of everyone else. Sinek calls this powerful idea a golden circle and provides a framework for building organizations, moving movements and inspiring people. And it all starts with WHY.

Any organization can explain what it does; some may explain how they do it; few can put into words why.
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WHY money or profit is not always the result. WHY does your organization exist? WHY does he do the things he does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders but not others?

Starting with PAM’s work in companies large and small, the non-profit world and politics. Those who start WHY never heal, they inspire. And the people who follow them don’t do it because they have to; they follow because they want to.

Based on many real life stories, Sinek embodies a clear vision of what it takes to lead and inspire. This book is for anyone who wants to inspire or inspire others..

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