Clayton M. Christensen, a professor at Harvard, says exceptional companies can do everything right and still lose market leadership – or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid such a fate. https://artsjc.org/the-wives-by-tarryn-fisher-pdf/

With an emphasis on “destructive technology” – for example the Honda Super Cub, Intel’s 8088 processor or hydraulic excavator, Christensen shows why most companies miss the “next big wave”. Whether it’s electronics or retail, a successful company with established products will remain left out unless managers know when to abandon traditional business practices. Using the lessons learned from the successes and failures of leading companies, the dilemma of innovators represents a set of rules by which the phenomenon of destructive innovation can be exploited..